Released on: June 20, 2008, 3:10 pm

Press Release Author: merle obrien/OlovesM Bags

Industry:

Press Release Summary: OLovesM Creates Fun, Fashionable Bags - Keeps Waste from
Landfills

Press Release Body: Contact: Merle O'Brien For Immediate Release
Telephone: 970-925-8516
e-mail: merle@OLovesM.com
www.OLovesM.com


OLovesM Creates Fun, Fashionable Bags - Keeps Waste from Landfills

Aspen, CO, April 23, 2008 - OLovesM produces handbags using landfill-bound yoga mat
scraps for material. Each bag is as eco-friendly as you can get since each bag is a
zero-waste creation. Two-year old OLovesM is introducing its latest line - a diaper
bag/sport bag which can be used for
years to come.

OLovesM bags are the brainchild of Merle O'Brien. The concept of OLovesM literally
popped into her head as she was perfecting her downward dog pose in yoga class in
2006. As many Americans today, O'Brien has been thinking about the environmental
impact of our consumption and wondered how yoga mats are recycled. What she found is
that yoga mats are made from PVC - a material which shouldn't be sent off to
landfills.

"I looked at my mat and the idea popped into my head," O'Brien says. "I know I was
supposed to be focusing on my practice, but the idea of remnants and materials going
into landfills bothered me. So I decided to do something about it."

At that moment, O'Brien decided to use yoga mat scraps, remnants or over-runs to
develop a line of eco-friendly and fashionable bags and she named the line OLovesM,
a marriage of the letters O and M - the classic chant used in yoga classes: OM.

O'Brien didn't stop at just yoga mat scraps to create her bags, though. Even the
straps are re- purposed since they, too, were landfill-bound.

The OLovesM line began with a few bags such as the Eco-Clutch, Eco M and the
Messenger bag. Those quickly took off and celebrities started carrying the bags
since the Jute bag was chosen as the eco-swag bag at Sundance in 2007. The bag was
given to celebrities such as Sienna Miller, Teri Hatcher, Zooey Deschanel and indie
film princess, Parker Posey.

O'Brien is also a strong supporter of non-profits and frequently donates bags or
water bottle holders to groups such as the United Negro College Fund, Aspen-based
organizations and
Chicagoland-area groups since O'Brien was raised in a north suburb in Chicago where
she has family.

The bags retail from $15.00 to $120.00 and can be purchased at leading specialty
retailers across the country including Running Right in Highland Park, Birch
Clothing in Minneapolis and Jaws Gear in Grafton, Wisconsin. For a list of
retailers, visit www.OLovesM.com.

Hi-res images and samples available upon request.

# # #

Web Site: http://www.olovesm.com

Contact Details: po box 180
woody creek, 81656
9709254815
merle45@mac.com